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Website redesign, design, performance and SEO

Website redesign that preserves existing SEO and improves Core Web Vitals.

Mapping of the existing site (pages, content, traffic, Google rankings), migration plan with URL mapping and 301 redirects, rebuild on staging, controlled cutover and 30 days of monitoring.

Who is it for?

  • Aging WordPress / Drupal / Joomla sites
  • Slow sites (Core Web Vitals in the red)
  • Sites with significant SEO traffic to preserve
  • E-commerce stores changing platform

What I deliver

  • Audit of the existing site (content, SEO, technical)
  • Migration plan with URL mapping and 301 redirects
  • New responsive, modern design
  • Full content migration with no loss
  • Improved Core Web Vitals (target 95+ Lighthouse)
  • Post-migration monitoring (Search Console, GA4)
  • Guarantee: no SEO traffic loss (or fixed for free)

How it works

  1. 1

    Audit

    Map the existing site: pages, content, traffic, Google rankings.

  2. 2

    Plan

    Migration strategy with mapping and redirect plan.

  3. 3

    Build

    Rebuild on staging, page-by-page validation.

  4. 4

    Migration

    Controlled cutover, 30 days of monitoring and fixes.

Frequently asked questions

Will you keep my existing content?

Yes. I migrate all content (text, images, pages). We improve what can be improved, but nothing is deleted without your approval.

Will my URLs change?

Ideally no. If they have to change (bad structure), I set up 301 redirects to preserve SEO.

How long for a redesign?

4 to 8 weeks for a showcase site, 8 to 16 weeks for e-commerce or an app.

Other expertise

Start a project

Describe your need, I reply within 24h.

Contact me
Freelance Website Redesign | Xavier Adda